Mobile web use overtook desktop browsing in 2013 with number of smartphone exceeding 1.82B units.
By 2016 more than 50% of apps will be hybrid, accessible via multiple platforms
Smart device popularity drives opportunity for mobile app stores which by 2016 will reach 310 billion downloads and $74 billion in revenue. Engagement-driving in-app purchases and an integrated cross-device experience will help fuel this demand.
Challenge: How to leverage BYOD for bottom line results?