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Millennial Appeal– 2017 Trends To Watch

2017 is almost upon us.  As a business, you may need to re-think how you appeal to millennial’s? According to Ad Age, 17- to 34-year-olds will spend $200 billion annually starting in 2017, and $10 trillion over their lifetime. That’s some serious...

Optomize 2016 Mobile Strategy

Not doubt every marketer knows that in today’s world the customer is fully enabled. Armed with digital, social, mobile and new media tools, your customers can easily fully mitigate your brand messages. They are fully exploring “trust” as a core part of engagement and...

Three Twitter Mobile/Social Trends

Geo Targeting  with Twitter: Location-Aware is Here! Location and location-based tweeting is one of the most interesting subjects that Twitter users and developers have been exploring.  Geo location is very important to the future of Twitter. You will be happy to know...

Will Apple Dominate Mobile Payments?

Apple has been historically slow to enter payments.  Below we have highlighted some critical factors to consider regarding how this might this change in 2014. Changing Payments Landscape.  The Wall Street Journal notes Apple will leverage iPad and iPhone via iTunes...

B2B Mobile Apps are Rapidly Changing Business

›Mobile web use overtook desktop browsing in 2013 with number of smartphone exceeding 1.82B units. ›By 2016 more than 50% of apps will be hybrid, accessible via multiple platforms ›Smart device popularity drives opportunity for mobile app stores which by 2016 will...