Managing mobility correctly means distributing key corporate data to the field, where employees can access it more easily and efficiently. Although proper mobility management requires investment on the part of the company, if employees are permitted to choose and carry their own devices (BYOD), the company saves on hardware costs, and support for the customer connection enhances sales and support.
Successful enterprise mobility management means understanding the benefits and embracing the technology. Luckily this attitude is becoming the norm and not the exception. More than half the respondents to an IDG survey said they have deployed industry-specific mobile apps, and half have deployed department-level apps to address mobile computing needs in such areas as finance, human resources, BGGMobile expects 2014 to witness a higher increase in traffic coming to your company from mobile devices. However most companies will lack the agility to shift their priorities, resources and organizations to keep pace with this change.ales, and field service.
Companies will need to reengineer their processes, platforms and organization to accommodate this new business environment. Mobile has the ability to transform your business but only if you can can engage your customers in the exact moment of need or mobile moment with the right services, content, or information.
BGGMobile expects 2014 to witness a higher increase in traffic coming to your company from mobile devices. However most companies will lack the agility to shift their priorities, resources and organizations to keep pace with this change. Below are some of our recommended action steps, for additional information please contact us.
√ Evaluate mobile’s impact on other channels.
√ Define a plan to hire mobile talent and technology expertise.
√ Shift the way you think about mobile advertising.
√ Create a mobile advertising strategy to take advantage of the unique context and formats and compare their ability to offer better -targeted mobile experiences.
√ Realize that customer’s expectations are evolving faster than you can move until you become a mobile leader with agile development teams.
Also please understand that use cases between smart phones and tablets will continue to diverge and most companies lack budgets, business case, and expertise to focus in each device. However you cannot ignore that more than 10 of your traffic will come simply from tablets. Tablets are a different than smart phones, still used primarily in home and most rely on WIFi. You should study the context and user behavior and expectations for tablets (much closer to those for PCs than for smartphones.)