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It’s time to talk about how mobile ad spending is expected to grow by 55% from $797 million to over $1.2 billion in 2011. That means companies will get the opportunity to speak directly to a wide audience via “on your smart phone” mobile advertising messages and what I call mobile “set up” activities. The predicted spending for actual campaigns is expected to be about 80% of the effort with about 20% on set up activities. This begs the question, what is your company doing about getting to your mobile audiences? Can we help you plan your strategy or provide information so that you are engaging users. What are the most important considerations that you are curious about?  Let us hear from you.