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“To have a growth strategy, your company must have a Mobile Strategy”

Yet many companies say that they simply “do not see the numbers” they need to convince themselves that mobile strategy is worth pursuing. Relying on the current trickle of mobile traffic as a prediction of the tsunami that is just around the bend in mobile space is a fundamental mistake. Despite rocket growth, mobile is still in its infancy. Just like in the early days of the internet many people would dismiss the web as a “fad”, managers that compare mobile visit numbers to web visit numbers are completely missing the point. Don’t be left behind.