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Seven Mobile Marketing Tips for Brand Managers

Mobile is not just the hot topic of the moment — it clearly is your future. The rapid growth in smartphones and decline of desktop PC’s quickly validates this thinking. Observe your own brand’s consumer behaviors. Every day consumers and businesses are growing more...

Mobile Ad Spending Forcaste 2011

It’s time to talk about how mobile ad spending is expected to grow by 55% from $797 million to over $1.2 billion in 2011. That means companies will get the opportunity to speak directly to a wide audience via “on your smart phone” mobile advertising messages and what...