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Apple’s AI Development

Apple announced new tools to speed up machine learning on the iPhone via a new website, titled “Apple Machine Learning Journal” where you can read posts written by Apple engineers about their work using machine learning technologies. Check out the work of its...

Millennial Appeal– 2017 Trends To Watch

2017 is almost upon us.  As a business, you may need to re-think how you appeal to millennial’s? According to Ad Age, 17- to 34-year-olds will spend $200 billion annually starting in 2017, and $10 trillion over their lifetime. That’s some serious...

Optomize 2016 Mobile Strategy

Not doubt every marketer knows that in today’s world the customer is fully enabled. Armed with digital, social, mobile and new media tools, your customers can easily fully mitigate your brand messages. They are fully exploring “trust” as a core part of engagement and...

Three Twitter Mobile/Social Trends

Geo Targeting  with Twitter: Location-Aware is Here! Location and location-based tweeting is one of the most interesting subjects that Twitter users and developers have been exploring.  Geo location is very important to the future of Twitter. You will be happy to know...

Will Apple Dominate Mobile Payments?

Apple has been historically slow to enter payments.  Below we have highlighted some critical factors to consider regarding how this might this change in 2014. Changing Payments Landscape.  The Wall Street Journal notes Apple will leverage iPad and iPhone via iTunes...