Take a look at the Starbucks experience. In just the past 15 months Starbucks has processed more than 42 million mobile payments. Now that’s a buzz.
The program, which takes a more simplified approach to mobile pay than the yet-to-be significantly embraced NFC-based services from companies such as Device Fidelity, Google and Isis, has been such a huge success for Starbucks that the company continues to test top-secret, in-store technologies around payments.
Back in January 2011, Starbucks released “mobile pay,” a prominent feature of the company’s iPhone and Android applications. Customers can use the mobile app to pre-load money on to a digital Starbucks Card and then present a 2D barcode to pay at the register. Baristas simply scan the barcode using the scanners they already have at their cash registers. Cashless is coming via mobile payments which offers a happier customer experience—who wants to fumble with credit cards anymore?
Starbucks mobile payments app initially launched in the U.S., but has since migrated to Canada and the U.K., and Starbucks recently made it available to customers ordering from drive-thru windows! Yes, because none of us want to get out of the car now do we? In December 2011, Starbucks revealed that it had processed 26 million mobile payments. Adoption continues to grow exponentially.
For Starbucks, mobile pay is one of 10 core digital businesses that the coffee conglomerate attributes to enhancing its relationship with customers. A few weeks ago, Starbucks promoted Adam Brotman to the chief digital officer role, the first position of its kind at the company, and consolidated all of its digital businesses under a single digital ventures umbrella.
“Howard Schultz noticed that over the past several years there has been a real seismic shift in the way we interact with our customers through digital,” Brotman said. “There has been such a seismic shift, that we needed to pull it all together and make it priority.”
So let me know, what is your company doing with Mobile Payments these days?